lake97 Privacy Policy — Your Data, Your Rights

1. Who We Are

lake97 is an online entertainment platform offering casino games, live casino, sports betting and related services to players in Pakistan. When this Privacy Policy refers to "lake97", "we", "us" or "our", it means the lake97 platform and the team operating it.

This policy applies to all personal data collected through the lake97 website, account registration process, payment transactions, customer support interactions and any other touchpoint between you and the lake97 platform. By registering an account or using any part of the platform, you acknowledge that you have read and understood this Privacy Policy.

If you are under 18 years of age, you must not register or use lake97. We do not knowingly collect personal data from minors. If we become aware that a minor has provided us with personal data, we will delete that information immediately and close the associated account.

2. What Data We Collect

lake97 collects personal data in two main ways — information you provide directly when registering and using the platform, and information we collect automatically as you interact with the site. We only collect data that is necessary for operating the platform, processing payments, and keeping your account secure.

Data you provide directly:

• Full name and date of birth — collected at registration for age verification and account identity
• Email address — used for account communications, security alerts and support correspondence
• Mobile number — used for account verification and, where relevant, JazzCash or Easypaisa transaction confirmations
• Identity documents — such as a CNIC or passport copy, requested during account verification when required
• PKR payment details — account numbers, mobile wallet identifiers or bank details linked to deposits and withdrawals
• Support messages — any information you share when contacting the lake97 support team

Data collected automatically:

• IP address and approximate geographic location — used for account security and fraud prevention
• Device type, browser and operating system — used to ensure the platform functions correctly on your device
• Pages visited and time spent on the platform — used to understand how players use the site and improve the experience
• Game history and betting records — stored as part of your account transaction history and required for responsible gaming tools
• Login timestamps and session data — used to detect unauthorised access attempts

3. How We Use Your Data

The data lake97 collects is used exclusively for the purposes of operating and improving the platform for Pakistan players. We do not use your data for purposes unrelated to the platform, and we do not sell or rent your personal data to any third party for marketing purposes. Ever.

lake97 may send you account-related communications — such as deposit confirmations, withdrawal updates, security alerts and important policy changes — by email or mobile notification. These are not optional because they are part of operating your account safely. Promotional communications are separate and you can opt out of those at any time through your account settings.

4. Payments & PKR Financial Data

All financial transactions on lake97 are processed in Pakistani Rupees (PKR). When you make a deposit or withdrawal using JazzCash, Easypaisa, Raast, bank transfer or a PKR debit card, the payment details you provide are used solely to process that specific transaction and to maintain your account's transaction history.

lake97 does not store full payment card numbers or mobile wallet PINs on our servers. Payment processing is handled through secure third-party payment processors who operate their own data security standards. We receive only the information necessary to confirm a transaction was completed — such as a transaction reference number and the amount transferred.

Your payment history on lake97 — deposits, withdrawals and any bonuses applied — is retained as part of your account record. This is necessary for resolving disputes, processing withdrawal requests correctly and maintaining accurate financial records. You can view your full transaction history within your account at any time.

lake97 will never ask you to share your JazzCash PIN, Easypaisa password, bank login credentials or any other payment security detail through email, chat or any other channel. If you receive a message claiming to be from lake97 and asking for such information, treat it as fraudulent and report it to support immediately.

5. Cookies & Tracking Technologies

lake97 uses cookies and similar technologies to make the platform work properly and to understand how players use the site. A cookie is a small text file stored on your device when you visit a website. Cookies do not contain your password or payment details.

We use the following types of cookies:

• Essential cookies: These are required for the platform to function. They keep you logged in during your session, remember your language preference and ensure security features work correctly. You cannot opt out of essential cookies without stopping the platform from working.
• Analytics cookies: These help us understand which pages are visited most, how long players spend on different sections and where the platform could be improved. Data from analytics cookies is aggregated and anonymised — it does not identify you personally.
• Preference cookies: These remember settings you have chosen, such as your preferred deposit method or responsible gaming limits, so you do not have to re-enter them every visit.
• Security cookies: These detect unusual login patterns, multiple failed login attempts and other signals that suggest an account security issue. They are essential for protecting your account.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking essential cookies will prevent you from logging in or using key platform features. For analytics and preference cookies, you can adjust your preferences within the lake97 account settings or through your browser controls.

6. Third-Party Data Sharing

lake97 does not sell your personal data. We do not share your information with advertisers, data brokers or marketing companies. The only circumstances in which your data is shared with third parties are the following:

• Game providers: When you play a casino game or use a live dealer table, the game supplier — such as Pragmatic Play, Evolution or Spribe — receives the minimum data needed to load and run the game, including your session token. Game providers operate under their own data protection standards and are contractually bound to use this data only for game delivery.
• Payment processors: When you make a deposit or withdrawal via JazzCash, Easypaisa, Raast or bank transfer, your payment details are shared with the relevant processor solely to complete that transaction.
• Identity verification services: If lake97 requests identity verification, a third-party verification service may process your submitted documents. These services are bound by strict confidentiality obligations.
• Legal and regulatory obligations: lake97 may disclose account data if required by a valid legal process, court order or where we have a good-faith belief that disclosure is necessary to prevent fraud or financial crime. We will notify you of such disclosures wherever legally permitted to do so.
• Platform infrastructure providers: Our hosting and technical infrastructure partners may process data as part of delivering the platform. These providers act as data processors under our instructions and are not permitted to use your data for their own purposes.

Any third party that receives data from lake97 is required to handle it securely and only for the specific purpose for which it was shared. We do not allow third parties to use your data for their own marketing or advertising.

7. Data Security

lake97 implements industry-standard technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration or disclosure. These measures include:

• TLS encryption for all data transmitted between your device and the lake97 platform
• Secure, access-controlled server environments with regular security reviews
• Hashed and salted password storage — your password is never stored in plain text
• Two-factor authentication available for account logins
• Automated detection of suspicious login activity, including impossible-location logins and multiple failed attempts
• Staff access to player data restricted on a strict need-to-know basis

While lake97 takes security seriously, no system is completely immune to risk. In the event of a data breach that could affect your rights or freedoms, we will notify affected users promptly and take immediate remedial steps. If you believe your account has been compromised, contact support at [email protected] immediately so we can secure your account.

8. Data Retention

lake97 retains your personal data for as long as your account is active and for a period afterwards as necessary for legal, financial and security purposes. Specific retention periods are as follows:

• Account and identity data: Retained for the lifetime of your account plus a standard period after closure, necessary for dispute resolution and financial record-keeping requirements.
• Transaction records: All PKR deposit and withdrawal records are retained for a minimum of five years to support financial audit trails and dispute resolution.
• Support correspondence: Support tickets and communications are retained for two years from the date of the last interaction to assist with any follow-up queries.
• Game and betting history: Retained while your account is active and for a period after closure. This data supports responsible gaming tools and dispute resolution.
• Analytics data: Aggregated and anonymised analytics data may be retained indefinitely as it cannot be linked back to any individual.

When data is no longer required, it is securely deleted or anonymised so that it can no longer be linked to you. If you request account closure, lake97 will begin the data retention review process — some data may be retained beyond account closure as described above, but it will not be used for any active purpose.

9. Your Privacy Rights

As a lake97 user, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at [email protected] with the subject line "Privacy Request".

• Right to access: You can request a copy of the personal data lake97 holds about you. We will provide this within a reasonable timeframe.
• Right to correction: If your personal data is inaccurate or incomplete, you can ask us to correct it. For most information — such as your email address — you can update it directly within your account settings.
• Right to deletion: You can request that we delete your personal data. We will do so where there is no legal or operational reason to retain it. Note that some data — such as financial transaction records — must be retained for legal compliance and cannot be deleted on request alone.
• Right to restrict processing: You can ask us to stop actively using your data while a dispute is being resolved, without requesting full deletion.
• Right to data portability: You can request a copy of your personal data in a structured, machine-readable format.
• Right to object: You can object to the use of your data for marketing communications at any time. Opt-out options are available within your account settings and in every promotional email we send.

We will respond to all privacy requests as quickly as possible. Complex requests may take longer, but we will keep you informed of progress. We will never charge a fee for handling a reasonable privacy request.

10. Policy Updates & How to Contact Us

lake97 may update this Privacy Policy from time to time to reflect changes in how we operate, changes in the services we offer, or to address evolving data protection standards. When we make material changes, we will update the date at the top of this page and, where appropriate, notify registered users by email or account notification.

Your continued use of lake97 after a Privacy Policy update constitutes your acceptance of the revised policy. We encourage you to review this page periodically so you are always aware of how your data is being handled.

If you have any questions, concerns or requests relating to this Privacy Policy or how lake97 handles your personal data, please contact our support team. We aim to respond to all privacy-related queries within two business days.